Every dealership manager wants to hit their car sales targets at months-end.
Even better, you beat them! You’ve got a stellar car sales team on the dealership floor assisting potential buyers to turn them into customers. Yet, despite all effort, you aren’t getting the results you want and you’re not sure why. When you don’t understand the root of the problem, fixing it will likely be tricky.
We can tell you the main reason dealerships are missing out on sales right now. It’s not giving consumers the buying experience they now expect— speed and quality communication at every touchpoint.
For dealers, responding at the pace of consumers with the right words has been impossible. Until now.
Matador is the first-ever platform to give dealerships all the tools they need to connect with potential buyers and customers. Our reason for being is to help auto dealerships like yours create customer experiences that equal sales.
We do that by enabling you to:
The current generation is mobile-based and wants to communicate with brands via their phones. Send text messages directly to your potential buyers for higher open rates than ever before—the industry standard is an unbelievable 98%. And you don’t need to fret about compliance—third-party websites ask buyers for consent to receive SMS so you can start engaging straight away. And you can automatically prompt anyone that hasn’t been asked.
Matador allows you to automate text message responses to buyers so they get the information they need when they need it. Build text message sequences to respond instantly at any stage of the buyer’s journey. What’s more, you can customize your responses so buyers feel like they’re talking to a human, not a robot.
Matador integrates with your current CRM so you can connect right away to start having profitable conversations.
Last month, McKinsey published an in-depth report on the future of auto retail, based on interviews with leaders in the industry and over 3,000 consumers in the US, China, and Germany. Not everybody has time to sift through a 30+ page document, so we did the heavy lifting for you. Here are our biggest takeaways:
McKinsey’s findings showed that traditional retail models are riddled with pain points throughout the customer journey. OEMs and retailers should use COVID-19 as momentum to transition to the future of auto retail: “customer-centric and omni-channel.”
These mostly suburban-based use online and offline sources equally to inform their car purchase decision. They gather information from OEM/dealership/comparison websites and at the dealership. COVID-19 will likely increase this group’s share as other customer groups are becoming more online-savvy.
These mostly young city-dwellers do pretty much everything online from researching cars to signing contracts. The majority only visit the dealer to “close the deal”.
This group of big-city dwellers are “real car enthusiasts” and actively gather a lot of information before purchase. Unlike the modernists, they consult the dealer throughout their “unique, cutting-edge” buying experience.
The local dealership is the oracle for these older buyers, mainly based in the US and Germany. Their ideal buying experience is “personalized” and “high-touch,” and 100% offline, in partnership with their local dealership. COVID-19 is either forcing the traditionalists online or to stop buying altogether.