Matador’s Guide to Dealership Success Over the Holidays: 2021 Edition
The holiday season is here, so it’s time to start thinking about some great ways to boost your end-of-year engagement.
As we say at Matador, meaningful conversations sell more vehicles. These conversations have never been more important, either. The COVID-related chip shortage has created a challenge for many dealerships, with supply unable to meet the demand. Job losses have made many would-be customers hold on to older vehicles, and an improving but still weakened economy means that consumers are looking for the best possible prices with what’s available.
Fortunately, there is a light at the end of the tunnel; with lockdowns lifting, people are looking to buy–giving you ample opportunity to end the year with success.
Read on to see how to spark those conversations for the holiday season!
What is Matador Broadcast?
Send bulk SMS messages to thousands of contacts! There’s never been a better way to engage. SMS messages have a 98% read rate compared to 35% with email. What makes Matador Broadcast really special is our content generator and A/B testing functionality. We optimize your outgoing texts to increase the likelihood of positive responses, and then we A/B test in real time to gather statistics so you can see what works and what doesn’t.
Let’s look at some ways you can use Matador Broadcast to reach your customers so that they go straight to you when it’s time to make a purchase.
Send a Personalized ‘Happy Holiday’ Message
It’s essential to connect to customers outside of their purchasing process. No one wants to feel like they’re only good for their money, and we know that customers will go the extra mile to shop with you if they know that they’re going to have excellent service.
That said, you probably have way too many customers to reach out to one-by-one, but this is easily resolved by sending the message in bulk. You can get the same effect by personalizing your message, and one of the best ways to do this is to send a video message.
Matador Broadcast can include video links in every message you send. Record a video of yourself, your family, coworkers, or anyone else wishing your customers a happy holiday. Place the video link inside of your SMS message in Matador Broadcast, press send, and voila! You’ve reached thousands. Creating those meaningful conversations has never been easier.
Promote a refferal campaign!
Gift-giving can be expensive, and with so many people out of a job, they need all the help they can get. Referral campaigns are great ways to reward customers monetarily for bringing in other buyers. Many people are searching for new vehicles for the holiday season with all the great end-of-year deals around, so referral programs are a bonafide win-win!
The idea here isn’t to encourage your customers to spend their money on a new vehicle. It’s more important to build a relationship with them. One suggestion you could make is to use the money on those extra presents they want to buy for their loved ones.
Once you decide to market the campaign, use Matador Broadcast to engage will all your customers at scale.
Have a Holiday Raffle
A fun way to boost engagement is to have a holiday raffle! Raffles are known to generate lots of interest through word of mouth, which is a essential if you’re trying to be one step ahead of your competitors in your local community. The prize, of course, is entirely up to you, but it should be enticing enough to catch your audience’s attention. There are a ton of creative ways to organize your raffle, too. Maybe you’ll host a physical event and offer door prizes or give a cash prize to one or more lucky customers.
One important thing to keep in mind is that you’ll want to check your area’s laws and regulations around hosting a raffle. Sometimes, some places will require special licenses or permits. Your area might also require that the raffle be strictly for charitable purposes. Make sure you verify that your raffle is legal before you begin to invest in it.
If you get the legal go-ahead, raffles are a great way to promote your dealership for that last Q4 push to meet sales targets!
Now is a critical time to start 2022 with great success, and generating significant levels of engagement from your community over the holidays is a fantastic way to achieve this. Given its ability to reach thousands almost instantly, Matador Broadcast is one of the most powerful tools in your belt.
Matador.ai wishes all of our customers a happy holiday and great success for the end of the year!
