Inventory shortage at your dealership? Here’s the Best Practice guide to acquire more trade-ins!
+20% More Cars Purchased
Fully Automated Solution
One-Click Buyback Campaign
Inventory Acquisition Strategies using Matador
- Handling incoming new leads properly:
– response time
– consistent approach
– “we want to buy your car” message - Market to your existing customer database:
– you have a database of XX,000 customers
– “hey, you purchased a ___ from us around ____. we’d love to purchase that back.
– *link to their trade-in landing page* - Service drive customers:
– every customer who comes in for service
– pre appt message “hey lucky you we actually have our vehicle appraiser in today and you have a _____ that’s a car we would love to buy back”
– “while you’re vehicle is in for service can we appraise it and let you know what we could buy it for?” - Exit Intent:
– customer about to leave website
– “wait, before you go, we’re about buying cars, prices never been higher”
– link to trade-in tool or text us for online appraisal - Mobile Coupon:
*same 3-steps as above in Exit intent* - Facebook Ads:
– “we want your trade” FB ads
– integrate with Matador
– same automated follow-up as item #1