Inventory shortage at your dealership? Here’s the Best Practice guide to acquire more trade-ins!

Inventory Acquisition Strategies using Matador

1. Handling incoming new leads properly:
   – response time
   – consistent approach
   – “we want to buy your car” message
2. Market to your existing customer database:
   – you have a database of XX,000 customers
   – “hey, you purchased a ___ from us around ____.  we’d love to purchase that back.
   – *link to their trade-in landing page*
3. Service drive customers:
   – every customer who comes in for service
   – pre appt message “hey lucky you we actually have our vehicle appraiser in today and you have a _____ that’s a car we would love to buy back”
   – “while you’re vehicle is in for service can we appraise it and let you know what we could buy it for?”
4. Exit Intent:
   – customer about to leave website
   – “wait, before you go, we’re about buying cars, prices never been higher”
   – link to trade-in tool or text us for online appraisal
5. Mobile Coupon:
   *same 3-steps as above in Exit intent*
6. Facebook Ads:
   – “we want your trade” FB ads
   – integrate with Matador
   – same automated follow-up as item #1