CRMAlso inventory feed

DealerCX Integration

The DealerCX and Affinitiv connection covers both sides: leads and appointments sync two-way, and sequences, AI agents and broadcast campaigns can all be driven from DealerCX data.

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CRMCategory

Two-waySync

Under an hourTypical setup

What Connects

Exactly What DealerCX Syncs

What's live on the integration today, so you can plan your process around it.

Included

Live today on the DealerCX integration.

Appointments pushed, pulled and updated
Text messages written back to the customer record
Emails written back to the customer record
User assignment kept in step
Leads imported into Matador
AI agents and sequences managed from DealerCX
Broadcast campaigns triggered from DealerCX data
Inventory ingestion as a Tier 2 feed (Affinitiv)

Why It Matters

What Changes With DealerCX Connected

Most CRM integrations stop at reading leads. This one goes further: the campaign layer is wired in, so a DealerCX segment can start a Matador broadcast and a Matador sequence can be managed without leaving DealerCX. Affinitiv also serves as a Tier 2 inventory source, which means a single connection can cover both the customer side and the vehicle side for stores whose website provider has no direct feed.

Connect

We authenticate Matador against your DealerCX account. No export, no CSV, no IT project.

Match your process

Rep assignment, sequences and message rules are configured to how your desk already runs.

Work one inbox

Conversations happen in Matador and land on the DealerCX record, so the CRM stays the system of record.

Straight Answers

Questions Worth Asking

Can DealerCX data start a Matador broadcast?

Yes. Broadcasting automations are part of this integration, so a segment built on DealerCX data can trigger a Matador campaign rather than being exported and re-uploaded.

Does Affinitiv cover inventory too?

It can. Affinitiv is available as a Tier 2 inventory feed, used when your website provider has no direct Tier 1 feed. Vehicle data comes through; VDP links and photos depend on what the feed carries.

How long does it take to connect?

Most stores connect their stack in under an hour and are live within days. Our team handles the configuration: you need a kickoff call and credentials for the systems you want connected.